At Park & Control UK, we understand the value of your car park to your business. It's not just a space; it's a vital asset that should serve you, your tenants, and your visitors seamlessly. But what happens when traditional car park management solutions prioritise enforcement and fines over fairness and transparency?
Your reputation in the community can suffer.
On this page, we will focus on ways in which businesses can increase revenue from car parks whilst improving the customer experience from the moment guests, customers and employees enter your business. From our helpful guides to industry insights from leading experts.
How to Manage Car Parks Ethically
In the world of car park management, ethics are paramount. To manage car parks ethically, start by ensuring transparency and clear communication. Make signage, terms, and charges crystal clear, leaving no room for misunderstanding. Treat each motorist as a unique individual, imposing penalties that are reasonable and proportionate.
But ethical management goes beyond car parks. It's about safeguarding your reputation. Prioritise integrity and exceptional customer service. Embrace tangible initiatives, like supporting local education and fostering team growth. Remember, actions speak louder than words.
In a world where parking enforcement often faces scrutiny, choose ethical practices to reshape the industry. Ethical car park management isn't just responsible; it's a revolution. Join us in this exciting era, where ethics, fairness, and respect prevail. Be part of the change today.
How to Generate Revenue from Car Parks
To boost your car park's revenue ethically, start by understanding your market. Engage with customers for valuable feedback and pinpoint areas for improvement. Analyze customer data to tailor pricing and services to their specific needs. Keep a close eye on your competition to remain competitive in your market.
Invest in parking management software to gain real-time insights into occupancy rates and transaction data. This software optimises parking space utilisation, reduces customer search times, and enhances the overall parking experience. It also simplifies revenue tracking and expense management, offering a comprehensive view of your facility's financial performance.
Embrace variable pricing as a powerful strategy to increase revenue while accommodating diverse customer needs. Establish different pricing tiers based on factors like time of day, day of the week, or season. However, maintain consistency in your pricing changes to avoid customer confusion.
Accept various payment options, including smartphones, credit cards, and even good old-fashioned cash, to improve customer satisfaction and drive revenue growth.
Finally, look for ways in which to improve the customer experience outside of simply parking. Identify ways in which your car park can add value to customers by implementing supplementary systems and partnerships. Some that work well for our clients include:
- EV Charging Stations
- Amazon and other logistics lockers
- Last-mile transportation such as bike and scooter-sharing services
- Connectivity and partnership with local public transport
- Car wash & valet partnerships
We outline all of this in-depth, and so much more in our Maximising Car Park Revenue Guide, downloadable here or via the resources section below.
Why Choose Park & Control for Your Car Park Management?
Underpinned by Europe's leading car park services provider, and with an unwavering commitment to empathy and fairness, Park & Control are the perfect partner for businesses looking for a car park management provider whose approach is to always take the most appropriate decisions in a considered manner.
We offer agile, responsive and automated car park management solutions with a client-focused approach to maximising parking revenues and improving the parking experience.
